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CZR: Why Caesars Entertainment Stock Is Soaring Today

The company struck a deal with Asia Miles


Caesars Entertaiment (CZR) stock skyrocketed on Wednesday after the company announced a partnership with Asia Miles.

czrAs of June 3, 2014, Asia Miles’ global members will have access to an expanded rewards program. Members will earn miles when they stay at select Caesars Entertainment resorts in Las Vegas, Atlantic City, Lake Tahoe and New Orleans.

Asia Miles members will earn 500 miles for direct bookings at several resorts including Caesars Palace, Paris Las Vegas, Planet Hollywood, Nobu Hotel at Caesars Palace, The Cromwell, Caesars Atlantic City, Harrah’s Lake Tahoe and Harrah’s New Orleans.

Members will receive a 250 mile-bonus when staying at Bally’s Las Vegas, Flamingo Las Vegas, Harrah’s Las Vegas, The Quad, Rio All-Suite Hotel and Harrah’s Atlantic City.

CZR stock is up over 13% Wednesday.

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