MCD: McDonald’s Tests Seasoned French Fries

The chain imported the concept from its Asian restaurants

   

MCD: McDonald’s Tests Seasoned French Fries

Consumers in parts of California and Missouri will be able to add something spicy to their McDonald’s (MCD) french fries starting on Friday.

mcdonalds store 630 300x200 MCD: McDonalds Tests Seasoned French Fries
Source: Flickr

McDonald’s is testing “Shakin’ Flavor Fries,” which are regular McDonald’s french fries seasoned with a customers’ choice of three seasonings: garlic parmesan, zesty ranch or spicy buffalo. As the name implies, the seasoning is applied by shaking the fries in a bag containing the seasoning. The concept behind “Shakin’ Flavor Fries” started at McDonald’s restaurants in Asia, where they are called “Shake Shake,” the Chicago Tribune notes.

The seasoned fries have been a hit in Australia, Indonesia and China. McDonald’s is test marketing “Shakin’ Flavor Fries” at restaurants in St. Louis, Missouri, and Sacramento, Stockton and Modesto, Calif.

Seasoning packets for the fries will be offered without charge with fries purchases between May 9 and May 11. Customers can purchase the seasoning packets for and additional 25 cents thereafter.

MCD stock gained modestly in Friday trading. McDonald’s stock closed at $101.95 per share on Thursday.

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Article printed from InvestorPlace Media, http://investorplace.com/2014/05/mcd-mcdonalds-tests-seasoned-french-fries/.

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