NFLX will launch its streaming service in Germany, France, Austria, Belgium, Luxembourg and Switzerland before the end of 2014. Currently NFLX’s streaming service is available in Scandinavia, the Netherlands and the United Kingdom, Reuters notes.
In Europe, NFLX will compete with European rivals like Vivendi’s Canal Plus Canal Play Infinity in France and Germany’s ProSiebenSat1′s Maxdome, as well as its U.S. rival Amazon (AMZN) Prime Instant Video.
By adding its service in other European markets, NFLX must comply with differing regulations. NFLX will offer some of its original TV series, including House of Cards, in certain markets. However, NFLX does not own exclusive rights to all of its original series in every country.
NFLX already operates in 40 countries. Though it has 48 million subscribers worldwide, 35.7 million of those are in the U.S.
In Wednesday morning trading, Netflix stock climbed more than 1%.
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