The number of people that buy organic food is rising and grocers might have to adjust their prices to make these products more affordable.
Many shoppers are constantly looking for healthy, natural products but high organic food prices make it hard for some families to buy. Several major retailers such as Walmart (WMT) and Target (TGT) are looking to expand their selection of organic products and lower their prices.
A survey showed that 93% of Walmart shoppers would choose organic food over nonorganic products if they were cheaper. Major grocers are now adjusting their food prices as a commitment to healthy living continues to become an integral part of supermarkets.
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