The ingredient is used in flame retardant and its use prompted an online petition from a teenager in Mississippi, who urged beverage companies to ditch the chemical their products. Last year, Coca-Cola rival PepsiCo (PEP) said it would remove brominated vegetable oil from its Gatorade sports drinks, the Associated Press notes.
The chemical has quietly disappeared from Powerade bottles sold in Michigan, Nebraska, Washington D.C. and New York, though it is still listed on the labels of bottles of Powerade sold in other locations. Fruit punch and strawberry lemonade flavored Powerade contained brominated vegetable oil.
Coca-Cola had previously indicated that the chemical was used to prevent ingredient separation and improve beverage stability. Brominated vegetable oil is banned for use in food products in Japan and Europe.
KO shares slipped fractionally in Monday morning trading.
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