On Wednesday, T-Mobile launched “Rhapsody UnRadio,” developed in partnership with Rhapsody. T-Mobile subscribers who have an unlimited data plan can listen to the music streaming service for free. T-Mobile customers without unlimited data plans will have to pay a monthly $4 fee. Rhapsody UnRadio apps are available for Apple (AAPL) and Android devices, CNET notes.
Wireless rival AT&T (T) has an exclusive partnership with Beats Electronics — recently acquitted by Apple — that permits AT&T customers to subscribe to Beats streaming music service for a monthly fee of $10. Families can subscribe for $15 per month.
In addition to its new music streaming service, T-Mobile has launched an iPhone Test Drive promotion, giving potential customers a week to try the iPhone 5s for free. Consumers can enroll in the Test Drive promotion online and must provide a credit card, which will only be charged if the phone is lost or damaged. An iPhone 5s unit will then be mailed to the consumer, who can use it for seven days. Even if the customer decides to subscribe to T-Mobile the iPhone 5s sent through the promotion must be returned.
T-Mobile stock rose about 1% in Thursday morning trading.
More T-Mobile News: