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TRLA: Trulia Stock Pops on Positive Traffic Data

TRLA stock is up about 1.3% Friday afternoon


Trulia (TRLA) stock is up thanks to the company’s positive traffic report for the month of May.

TRLAThe online marketplace reported a record month for traffic in May with more than 51 million unique visitors in the consumer side of the website. Trulia focuses on real estate and the bulk of the website’s visitors is made up of home buyers, sellers, renters and real estate professionals.

Part of the company’s recent success can be attributed to a national marketing campaign starter in mid-March. Trulia’s campaign has included commercials in a number of mediums including TV, Internet, mobile devices, and radio.

TRLA is up about 1.3% Friday afternoon. Trulia stock is up over 18% YTD.

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