Great American Stocks to Buy – Coca-Cola (KO)
Coca-Cola (KO) doesn’t just dominate the country’s soda market. It established the soft drink category, and has largely defined it over the course of its 128 years of existence.
As it stands right now, America — and the world, for that matter — simply prefer Coke’s products to all other soft drinks. For perspective, sales of Coca-Cola made up 17.4% of the United States’ soda industry’s sales in 2013. In the number-two spot was Diet Coke, with 9%. Pepsi-Cola only enters the picture in the No. 3 slot, with a market share of 8.9% … and this despite the fact that Pepsi tends to win taste tests.
That’s the power of branding.