Starbucks Gold Card Cancellations Anger Loyal Customers

The coffee chain apologized for the blunder

   

Starbucks Gold Card Cancellations Anger Loyal Customers

Starbucks (SBUX) has angered plenty of loyal customers by canceling their Gold Card accounts.

Starbucks185 Starbucks Gold Card Cancellations Anger Loyal CustomersThe Gold Card cancellations were a result of some customers having “their age listed as being under 13 years old,” according to an email Starbucks sent to customers.

Many were shocked by the coffee chain’s move as some customers have been Gold Card members for years. Some said that Starbucks has their birthday on file because they get free coffee on their birthday.

The company apologized for the inconvenience and promised to restore card balances on users who are over 13 years old. Starbucks is also offering gift cards to make up for the blunder.

Gold members who got their cards canceled can contact customer service to reclaim their status.

SBUX stock is down about 0.2% Thursday afternoon.

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Article printed from InvestorPlace Media, http://investorplace.com/2014/08/starbucks-gold-card-cancellations/.

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