Urban Outfitters Told to Remove ‘Irresponsible’ Thigh-Gap Ad

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Urban Outfitters (URBN) is being criticized for an ad that some are calling “irresponsible.”

Urban OutfittersThe ad shows a lean model wearing black polka-dot bikini briefs. UK’s Advertising Standards Authority (ASA) removed the picture following a complaint that claimed the image encourages “inner thigh gap.”

The ASA said the Urban Outfitters model was underweight and the ad sent a negative message. The retailer denied these allegations, claiming it was following the industry standard.

“They added that it was common practice to use slim models in the underwear industry, but they did not consider that the model was underweight or unhealthily thin; they considered she had a naturally tall and slim physique,” said the ASA in a statement.

URBN stock is down 1.8% Tuesday afternoon.

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Article printed from InvestorPlace Media, https://investorplace.com/2015/01/urban-outfitters-thigh-gap-urbn/.

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