Sprint (S) is offering DirecTV (DTV) subscribers that switch to it one year of free wireless service.
DirecTV customers that take Sprint up on its offer will be placed on a plan with unlimited talk and text and 2GB of data every month. Customers must pay $36 for an activation fee and have to buy their own phones. The plan will change after one year to cost $50 and offer similar talk, text and data allotments, reports The Wall Street Journal.
Sprint’s offer to DirecTV customers is part of the wireless carrier’s effort to curb AT&T’s (T) growth. AT&T recently purchased DirecTV for $49 billion. It’s offering DTV customers that switch to it up to $500 per line. The Sprint offer is on the table from Aug. 28 through Sept. 30, WSJ notes.
The Sprint deal allows DirecTV subscribers to add up to five lines for free and is worth roughly $900. AT&T’s offer allows any number of lines to be added. It also includes a $10-a-month discount, which could save customers more money over time when compared to Sprint’s free year of service, CNNMoney notes.
S shares were up 2% as of Friday afternoon.
More From InvestorPlace:
— Is the Under Armour Stock Split a Raw Deal for UA Owners?
— Grab These 1% Stocks while They Are Cheap
— 5 Boom or Bust Energy Stocks to Buy
