Target Price Matching Expands to Include Online Purchases

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Target (TGT) has announced that its Target price matching will be expanded to online deals.

target-price-matching-tgtTarget price matching will start on its website tomorrow, Thursday, Oct. 1, 2015. Customers that shop online and see a better deal within 14 days can now get a price adjustment. The retailer keeps a list of its competition’s websites that customers can price match from, reports Fortune.

Prior to the updated Target price matching policy, the retailer only allowed customers to match prices from five different companies. However, this updated policy added 24 more stores to that list to bring the total number of stores that customers can price match with to 29, CNBC notes.

The updated Target price matching policy is the company’s efforts to prepare for the coming holiday season. It will put it up against other retailers with online offerings, such as Walmart (WMT) and Amazon (AMZN). Walmart also offers price matching online and it includes products sold by Target, reports Fortune.

TGT shares were up slightly as of Wednesday afternoon.

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