Watch Out, Yelp! Facebook Updates Pages for Local Businesses

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Facebook (FB) has updated pages for local businesses in an effort to pull users away from Yelp (YELP).

FBThe Facebook update allows business pages to add new sections to their profiles. These are the “Shop” and “Services” sections. They basically act as a digital catalog that allows users of the website to see what the business sells without having to walk into the store. However, the Shop one actually let’s customers buy from the store online in certain areas, reports Fortune.

Other new features that has been added to profile pages for local businesses include “Call Now,” “Send Message,” and “Contact Us” call to action buttons. These buttons are placed at the top of the page so that users can easily find them. Facebook first started testing its new business page features back in July, Fortune notes.

Business that take advantage of the new features will get badges on their Facebook profiles that let users know of their services. One such badge lets users know that the business is quick to respond to messages sent via the social media platform, reports Wired.

FB shares were up 1% as of Wednesday afternoon.

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