The Nike Mag (NYSE:NKE) self-lacing sneakers have arrived.
The sportswear company announced on its website that the futuristic shoes honor the 1985 film Back to the Future. In the film, Marty McFly (played by Michael J. Fox) travels to Oct. 21, 2015–today.
Nike played a role in the film, designing items meant to fit what they believed clothing and accessories would look like in 2015. Now, it has created the Nike Mag sneakers to pay tribute to the film and Fox, who started the Michael J. Fox Foundation for Parkinson’s Research.
The shoes are a limited edition release that will be available only via auction, with all proceeds going to the foundation.
NKE stock is up 0.08% Wednesday.
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