Why Dunkin Brands Group Inc (DNKN) Is Popping Today

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Dunkin Brands Group Inc (NASDAQ:DNKN) shares are soaring as the company was proud to announce a new milestone.

Dunkin' DonutsThe donut and coffee giant released a statement that revealed just how popular its DD Perks Rewards Program has become. More than five million people are currently using the program, more than doubling its total number of subscribers in less than two years.

To honor the customers who are part of DD Perks Rewards, Dunkin’ Donuts is adding 50 Bonus Points on each member’s next purchase if they use a DD Card. The promotion begins today and runs through Sunday, August 28th.

The program regularly nets you five DD points for every dollar you spent on a Dunkin’ Donuts location using their DD card. Every 200 points nets you a free beverage.

“Our loyal guests are always top of mind in everything we do, and with DD Perks we have continued to provide an experience that adds value to each trip our guests take to Dunkin’ Donuts,” said Sherrill Kaplan, Vice President of Digital Marketing and Innovation for Dunkin’ Donuts U.S.

On a dimmer note, a car crashed into a Florida Dunkin’ Donuts location Monday morning. Thankfully, no injuries were reported.

The company’s most recent offering is On-the-Go Ordering, which allows you to place an order with the restaurant ahead of time. Afterwards, you can show up at your nearest location and pick it up without having to get in line.

DNKN stock is down 1.6% Monday.

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Article printed from InvestorPlace Media, https://investorplace.com/2016/08/dunkin-donuts-dnkn-stock-2/.

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