Razor Wars: Gillette Sues Schick Over the Popular Mach3

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Gillette — owned by Procter & Gamble Co (NYSE:PG) — is filing a lawsuit against rivals Schick — owned by Edgewell Personal Care Co (NYSE:EPC) — over false advertising.

GilletteThe former is suing the latter over Edgewell ads that made the claim that its line of three-label razors and cartridges are better than Gillette’s. The suit presents a study as evidence that Gillette’s products are superior to its rival.

The research examined the effectiveness of men — ages 18 to 55 — shaving using both razors. The Schick products reportedly left more cuts, making their razors less handy than its competition.

Edgewell has yet to comment on the matter. However, the company previously told Gillette that the claims it made on its ads were preceded by a product test that proved Schick razors to be superior.

The lawsuit was filed in Manhattan federal court. “By falsely promoting its razor as being ‘as good or better’ than Mach3 and providing reduced irritation as compared to Mach3, Edgewell’s actions threaten harm to Gillette’s reputation and that of Mach3, thus jeopardizing Gillette’s hard-earned standing and market share,” the complaint said.

Edgewell added that Gillete’s patents had expired and the company was sure that its products are just as good.

Other companies that have faced lawsuits recently include Apple Inc (NASDAQ:AAPL), which is related to a patent infringement regarding a phone battery.

PG stock is up 0.6% Tuesday. EPC stock is down 1.11%.

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Article printed from InvestorPlace Media, https://investorplace.com/2016/08/gillette-schick-pg-stock/.

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