Jessica Simpson to Launch New Sneaker Line This Fall

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Jessica Simpson continues to prove herself as more than a pop star, announcing a new line of sneakers that will be launched this fall.

Jessica SImpson

The performance footwear line will be called “Extra” and it will be part of the celebrity’s athleisure brand The Warm Up, along with partner Camuto Group. The line will include modern and feminine styles.

Simpson wants her customers to focus on being active with these sneakers, as they are technically brilliant in order to ensure a successful workout. The shoes are light, flexible, and they offer breathable linings for your feet to enjoy.

The Extra announcement was accompanied with a video that shows Simpson on her game, working out through a variety of cross-fit activities, including jumprope.

The singer notes that she doesn’t always have time to change clothes between working out and picking up her children from afternoon events, or even work. These shoes and the rest of her brand are multipurpose pieces of apparel that will save your blushes.

“It’s all about working out and wearing out for women these days; we deserve to feel sporty, stylish and comfortable,” Simpson says.

Extra is described as being “modern Americana: it is iconic, fashion-forward, accessible, comfortable, timeless and affordable.”

Simpson is truly doing it all as she recently opened up about her life on an interview where she took pride of her post-baby body, and criticized the media for closely scrutinizing the bodies of celebrities, even when they are becoming parents.

You will have to wait until the fall for Extra, but you can currently buy other items in The Warm Up at Simpson’s website.

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Article printed from InvestorPlace Media, https://investorplace.com/2016/08/jessica-simpson-performance-footwear/.

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