Facebook Inc’s (FB) Facebook Live Debuts Halloween Selfie Masks

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Facebook Inc (NASDAQ:FB) announced a new technological wonder that will make you look very creepy.

FBThe social media site is taking a page off Snapchat with its new feature, which is called Masks and it allows you to make your face look very scary while you stream video on the network.

Mark Zuckerberg has long expressed his interest for Snapchat, even bidding $3 billion in an atttempt to buy the company. Now, he’s adding Snapchat’s creativity to Facebook with these masks, which come in the form of a witch, a jack-o’-lantern, a skeleton and a few animals.

All you have to do to access Masks is to tap on the Live Video icon at the top of your Timeline, then tap the want in the upper-left corner of your video screen. After this, you can click the Masks icon in the navigation bar at the bottom part of your screen.

Some normal masks will be rolled out after Halloween that will exist for good. Facebook is also getting into the Halloween spirit by replacing some of its iconic emojis with a skeleton thumbs up, a candy heart, a laughing witch, a scowling pumpkin, a ghost making a wow face and a sad Frankenstein.

Back in March, Facebook acquired Masquerade, a video filter start-up that is now bearing fruit as the company is using its technology for Masks. The company also bought Instagram for $1 billion, which helped it to launch Instagram Stores–very similar to Snapchat Stories.

FB shares slipped 1% Thursday.

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Article printed from InvestorPlace Media, https://investorplace.com/2016/10/facebook-fb-selfie-masks/.

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