Yum! Brands, Inc. (YUM) Debuts New Taco Bell Logo

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Yum! Brands (NYSE:YUM) has switched things up with one of its flagship companies.

Yum! BrandsMexican restaurant chain Taco Bell has a new logo and it is not as colorful as the one we’re all used to. The popular bell is still there but it is in white and purple now, while the name is in black and it has a simple font.

The new logo is quite different from the old one, which had pink, purple and yellow. The move is believed to be designed to attract more millennials as the youth is looking for simplicity, health and hipster designs on their food.

The new logo is being praised by some as it is an update of the former logo, which was a look for the 90s. However, some were happy with the nostalgia brought about by the old logo.

The move follows Yum! Brands’ May announcement that it would be launching four new upscale concept restaurants that will include Taco Bell menus, but a complete overhaul of their interior.

Several of these locations were already launched in California, including Heritage — which features a traditional Mexican restaurant’s look — and Urban Edge, which mimics the look of city restaurants.

Taco Bell has also opened a new Cantina restaurant in Las Vegas recently. The design includes an upscale menu with a number of adult beverages including margaritas.

YUM shares gained 0.1% Tuesday.

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Article printed from InvestorPlace Media, https://investorplace.com/2016/11/yum-brands-inc-new-taco-bell-logo/.

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