CES 2017: Apple Sidelined
Apple never attends the Consumer Electronics Show, but for the past decade or so, the company has always felt like the elephant in the room. Not physically there, but somehow in the middle of everything. Between the iPod, iPhone and iPad, it always seemed like half the companies at CES were releasing gadgets that were made specifically to work with Apple’s hardware. Speakers, controllers, cases, smart devices, car stereos, battery packs — you name it. This year, not so much.
And in terms of Siri vs. Alexa — AMZN’s personal assistant underdog that snuck into the home in the guise of the Echo smart speaker — it’s not even a contest at this point. Compare those 7,000 AMZN Alexa skills to the under 100 products Apple lists as being compatible with its HomeKit automation standard (with Siri voice control) and you get the idea.
2017 Is the Year AZMN Won the Consumer Electronics Show
CES 2017 was the year Alexa starred and marked a low point of interest in piling on the Apple bandwagon, something that has been a big part of the show for the past decade. Apple has a critical year ahead. It’s hoping to rebound from a lackluster 2016 and has the iPhone’s 10th anniversary to leverage for momentum.
However, after what transpired during the past week, it’s going to be interesting to see if CES 2017 sets the stage for a transitional year, where Amazon’s tech races to the forefront and Apple sputters.
As of this writing, Brad Moon did not hold a position in any of the aforementioned securities.