Stocks to Buy for the Next Decade: Ulta Beauty (ULTA)
The retail industry is in a freefall at the moment, and yet Illinois-based Ulta Beauty Inc (NASDAQ:ULTA) is busy growing its network of stores — which currently number 974 — by 100 per year. It expects to build out its brick-and-mortar footprint to 1,700 stores over the next decade.
Ulta’s business model provides a shopping experience that is unique in a beauty market where no one firm controls a big chunk of market share, not even Sephora. In fact, Ulta controls just 4% of the $127 billion U.S. beauty market despite having almost $5 billion in annual revenue.
With consumer confidence growing, Ulta stands a good chance over the next decade of bumping this number significantly higher. ULTA shares might be expensive at 43 times earnings, but that’s the price you pay to own the best.