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Bull’s Eye: Morgan Stanley (MS)

Try MS for an intermediate term trade


At, we strive to “own the best and ignore the rest” in our equity portfolios. Toward this end, each day we search our database for a “top stock” (a top rated company in terms of earnings strength as well as company and industry performance) that presents a strong technical “set up” and a good entry point.

In short, when our equity team is looking to add a stock to one of our portfolios, the “bull’s eye” stock shown below is generally their first choice.

Why We Like The Stock:

Morgan Stanley (MS) is our most compelling buy today due to the fact that it is a top rated stock (in terms of earnings strength and company/industry performance) with a positive technical set-up. Investment banking  and brokerage Stocks have had a great year so far, as evidenced in technically strong charts like TD Ameritrade (AMTD), Charles Schwab (SCHW), Goldman Sachs (GS), and MS. We like MS due to its favorable entry point at current prices. There is some resistance overhead at $28, a level which MS has failed to break above twice in the past month. The intermediate-term trend has been pretty consistent, and all signs point to MS moving higher from here. Operating comfortably above its 50-day moving average, MS could break above its 5- and 10-day moving averages this afternoon, which is a bullish indicator that traders look at. We would be buyers at current prices for a re-test of $28.

We Would Be Buyers:

At the current price or on a pull-back to the 50-day moving average ($26.23).

Company Profile:

Morgan Stanley is a global financial services company that, through its subsidiaries and affiliates, provides its products and services to a range of clients and customers, including corporations, governments, financial institutions and individuals. The Company is a financial holding company. The Company operates in three segments: Institutional Securities, Global Wealth Management Group and Asset Management. The Company provides financial advisory and capital-raising services to a group of corporate and other institutional clients worldwide. As of December 31, 2011, the Company’s Global Wealth Management Group had $1,649 billion in client assets. The Company’s Asset Management business segment offers clients an array of equity, fixed income and alternative investments and merchant banking services. On February 17, 2011, the Company completed the sale of Revel Entertainment Group, LLC (Revel). Effective March 14, 2013, Morgan Stanley acquired interest in Auerbach Grayson & Co.

Stock Rating: 7.9

The Stock Rating indicates the combined score of our proprietary Earning Strength and Company Performance models. The rating scale is 0 – 10 with 10 being the highest.

Morgan Stanley – Last Three Months


Morgan Stanley – Last 12 Months


Morgan Stanley – Last Five Years


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At the time of publication the editor and affiliated companies own the following positions: None

Note: Positions may be bought or sold while this publication is in circulation without notice.

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