Apple should not be viewed as a technology company, but instead as a consumer brand. Looking through that lens opens up the idea of a higher value to the stock More
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Friday Apple Rumors: iPhone’s Global Market Share Falls
The iPhone's worldwide market share fell last quarter; Tim Cook says new iMacs released too early; and WWDC tickets sell out in two minutes. More
Wait … Windows Has 7% of the Tablet Market?
At first, the Surface hardly seemed like a raging success, but now a report shows that Windows has captured a solid chunk of the tablet market. What's the deal? More
Thursday Apple Rumors: Apple Spends $11.6M Per Day on R&D
Apple spent $2.1 billion in R&D in the last two fiscal quarters; Apple's low-cost iPhone may be too pricey; and a MacBook Pro is best laptop for Windows. More
What Is (And What Should Be) In Apple’s Product Pipeline
Have a look at what Apple is likely going to release by the year-end, and what it should release if it wants to fix its biggest problem: slipping margins. More
Tuesday Apple Rumors: iPhone 5 Was ‘Not A Killer Product’
A UBS analyst says Apple was surprised by caught "flat-footed" by phablets; Apple donates to China earthquake relief; and ITC throws out Motorola patent lawsuit. More
Monday Apple Rumors: Apple Returns Up to 8 Million iPhones
Apple sends up to 8 million defective iPhones back to Foxconn; Tim Cook could be in trouble as stock woes mount; and the iPhone 5S debut may be delayed. More
Hedge Fund Takes Huge Stake in Microsoft
ValueAct Capital has acquired a $2 billion stake in software giant Microsoft, making it one of the company's top 15 stakeholders. More
Friday Apple Rumors: New VW Beetle to Feature iPhone 5 Dock
Next year Volkswagen will offer a Beetle with an iPhone 5 dock; consumer interest in a potential iWatch is strong; and the iPad dominates tablet web surfing. More
Thursday Apple Rumors: FaceBook Could Bring ‘Home’ to iOS
Apple and Facebook are talking about an iOS version of Home; Verizon activated 4 million iPhones last quarter; and Apple halts new Mac component orders. More
