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Apple CEO Stands Up for Gay Rights in the Work Place

He said diversity was good for business


Tim_Cook_2009_croppedThe head of one of the world’s leading technology companies has taken a very public stand against workplace discrimination against gays and lesbians.

Apple (AAPL) CEO Tim Cook published an op-ed in the Wall Street Journal over the weekend, raging that diversity “turns out to be great for the creativity that drives our business.” Cook strongly backed the Employment Non-Discrimation Act (ENDA), which is currently before congress. The law would make it illegal for companies to fire workers over sexual presence or gender identity.

In his article, Cook wrote that “embracing people’s individuality is a matter of basic human dignity and civil rights.” He added that works performed at their highest level when they “feel valued for who they are.”

Apple has advocated for gay rights on previous occasions, including issuing statements of support for gay marriage in the wake of two rulings from the U.S. Supreme Court on the issue earlier this year. A number of other large companies have backed gay marriage as well.

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