So where am I going with all this?
We live in a world with the most powerful communication tools available in history and our language is deteriorating because we are writing to the specific formulae needed for maximum comprehension of our audience.
Rather than talking up in a drive to create a higher, more precise understanding of the issues of our day, we are voluntarily dumbing ourselves down. We are truly speaking to the lowest common denominator.
Worse, in an effort to simplify our language, we are actually making it more complicated and less precise.
That’s why, for example, nobody ever understood what the heck former Fed Chairman Alan Greenspan was talking about. He was legendary for “Fedspeak.”
The Facebook Faceplant
I know the NASDAQ screwed up, the company flopped and the underwriters should be taken to task for secretly cutting revenue estimates in the middle of that company’s IPO roadshow, but ultimately it’s the investors who are at fault.
Because they didn’t — or couldn’t — be bothered to read the warnings that exquisitely spelled out Facebook’s slowing sales growth, busted revenue model and trouble converting tire kickers to paying customers – in plain, simple English, I might add.
Nor, evidently, did they read any of my team’s Money Morning Facebook articles. The good, the bad and the downright ugly was all there if they bothered to read it.
If they had, they would have avoided the Facebook fiasco altogether.
At the end of the day, I don’t actually believe the Sunshine Foundation’s study. Our language is not being dumbed down even though our leaders may be.
The way we communicate simply reflects the world as we see it. You can “read” into that anything you like.