Want to know how Mitt Romney has been so successful in out-fundraising Barack Obama’s campaign? The answer, in part, lies in data.
More specifically, Romney’s campaign has used sophisticated and secretive data-mining techniques to sift through Americans’ personal information — including purchasing history and church attendance — in order to identify new, wealthier donors.
What’s more, the company the Romney campaign has contracted with since at least June to mine this data is an analytics firm that previously worked on behalf of a colleague connected to Bain & Co., the management-consulting firm that Romney was once in charge of. Read