ESPN has announced plans to work with ad-sales company NCC Media LLC to sell a larger portion of its ad time to political campaigns. The ad time that ESPN is planning to sell to political campaigns would normally be sold to national advertisers. The ads are slated to air during ESPN’s college and pro football broadcasts.
This signals both a willingness by ESPN to explore new revenue sources, and cable television’s increasing cachet in political advertising. Because political advertising has generally been more local — and because broadcast television has been seen as being more locally aimed — campaign ads have aired far more frequently on broadcast networks than cable. Read