While the Super PAC supporting President Barack Obama’s re-election campaign hasn’t quite hit the heights of Romney’s Super PAC yet, that doesn’t mean Obama is hurting for money. Obama has his own ace up his sleeve, in the former of “bundlers.”
What’s a bundler? Simply put, a bundler is someone who seeks out individuals to donate to a campaign. Because individuals are limited to donating a maximum of $2,500 per election to a federal candidate or his campaign commitee, bundlers work by taking advantage of community or personal connections to “bundle” up many individuals’ contributions to a campaign.
In documents released yesterday, the Obama campaign revealed it had increased the number of bundlers who had collected $50,000 or more over the last three months of 2011 from 351 to 445. Overall, bundlers brought in $74.4 million last year, over 30% of the campaign’s overall haul. Read