In coming months, the absurdly close Iowa caucuses and the overhyped New Hampshire primary will fade into the distant memories of most Americans. That’s when the hard work of picking the next president begins.
Both parties’ campaigns will focus on the many battleground, or toss-up, states that could swing to either incumbent President Barack Obama or to whomever the Republicans have chosen as their candidate. Of these states, five stand out as the most important of the lot because of their economies — and because their large populations will yield generous delegate hauls.
Residents of the fabulous five states — all of which backed Obama in 2008 — will be have plenty of chances to see the presidential candidates whether they want to or not. Experts are predicting that political ad spending will hit the $4 billion mark this year, as much as a 30% increase over four years ago. Given how close some observers expect the election to be, that spending estimate is hardly a surprise. Read