Mitt Romney’s money advantage seems to be rearing its green head in Florida finally. Reports have the former Massachusetts governor outspending former House Speaker Newt Gingrich 5-1 on television ads, news that comes alongside recent polls putting Romney up 9 points on Gingrich.
Gingrich’s campaign has spent about $1.1 million in the Sunshine State, while a Gingrich-aligned Super PAC has spent about $2.1 million on TV advertising, for a total of around $3.2 million. Romney’s campaign, on the other hand, has spent about $6.7 million on TV ads, while his Super PAC has chipped in an additional $8.8 million, for a grand total of about $15.5 million spent.
If you’re looking for figures on Ron Paul and Rick Santorum’s TV spending, well, don’t. Both candidates have sworn off television advertising in Florida. Santorum has apparently focused on other advertising mediums, while Paul has not been advertising — or campaigning — in the state at all. When asked why Santorum hadn’t fielded TV ads, an adviser for the campaign responded astutely.
“We felt that it was too risky to just bet on the race in Florida when it’s going be winner-take-all. One of the two candidates who have spent a fortune has made a grave mistake, we just don’t know which one yet.”
Will Romney’s money advantage lead to a crucial primary win in Florida, or will Gingrich buck the odds and dollars to push his momentum even further forward? Let us know what you think at email@example.com.
— Benjamin Nanamaker, InvestorPlace Money & Politics Editor
The opinions contained in this column are solely those of the writer.
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