Santorum: Lack of Money Killed Campaign

by InvestorPlace Staff | April 12, 2012 6:30 pm

investorpoliticsletters2 Santorum: Lack of Money Killed Campaign[1]Rick Santorum faced plenty of challenges during his campaign for the Republican nomination for president: his young daughter’s illness[2], doubts about his electability, and his fair share of campaign gaffes[3]. But what finally ended his campaign on Tuesday[4] was none of those things. What knocked him out of the race? Money[5].

In an interview with Family Research Council Action president Tony Perkins, he said that a lack of funds did in his campaign.

“Someone – one of the old politicos when I got involved in this race said the same thing, which is: ‘Every presidential campaign ends for the same reason: You run out of money.’ And we didn’t have a lot of money to begin with, but we were at a point where we simply had in the last couple of races — really worked hard and spent money and particularly in Wisconsin — we felt we had to win Wisconsin in order to do well in Pennsylvania, and it was a situation where we simply didn’t have the resources to compete going forward.”

Santorum added that after Mitt Romney’s win in Wisconsin, his campaign had gone into debt for the first time and hadn’t been able to raise very much money to put on an effective campaign in Pennsylvania, Santorum’s home state and the one for which he served two terms as Senator. Combined with the $4 million+ advertising buy Romney had made in Pennsylvania, and Santorum clearly saw the writing on the wall for his campaign.

– Benjamin Nanamaker, InvestorPlace Money & Politics Editor

The opinions contained in this column are solely those of the writer.

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Endnotes:
  1. [Image]: mailto:letters@investorplace.com
  2. his young daughter’s illness: http://thecaucus.blogs.nytimes.com/2012/04/10/bella-santorum-released-from-hospital/
  3. fair share of campaign gaffes: http://www.huffingtonpost.com/2012/03/19/rick-santorum-illinois-mitt-romney_n_1365671.html
  4. ended his campaign on Tuesday: http://investorplace.com/investorpolitics/rick-santorum-suspending-gop-campaign/
  5. Money: http://thecaucus.blogs.nytimes.com/2012/04/12/santorum-says-ending-campaign-was-financial-decision/

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