by Christopher Freeburn | August 2, 2013 9:59 am
The U.S. Postal Service has quickly dropped part of a new marketing campaign that drew complaints.
Posters and signs meant to be display in post offices nationwide were pulled after an unspecified number of people objected to the slogan: “In Priority We Trust.” The catch phrase was intended to paraphrase the official motto of the United States — “In God We Trust” — while showing the emphasis the service places on quick mail delivery. A postal official said the signs were withdrawn in an effort to show sensitivity to customers who complained, DailyFinance notes.
The postal service did not reveal how much it spent on the signs or how much it would cost to replace them.
Congress adopted “In God We Trust” as the official motto of the U.S. in 1956. The phrase had appeared on U.S. currency since the Civil War.
Last year, the postal service delivered a financial loss that topped $15 billion, due in part to congressionally-mandated pre-payments to its pension plans.
Desperate to cut costs, the postal service is considering a wide array of changes to mail delivery, including dropping Saturday mail delivery.
It is also examining the possibility of delivering liquor as a means to raise new revenue.
The opinions contained in this column are solely those of the writer.
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