The U. S. Postal Service is in trouble due to the sharp decline in stamp sales that’s taken place in recent years.
Reuters reports that USPS is hiring Faith Popcorn’s Brain Reserve – a futurist marketing consultancy – to provide “analysis and recommendation on the future of stamps.” The postal service is paying $565,769 to the consultancy to help them figure out how to get back to making money from stamps. USPS is currently losing about $25 million a day due to the rise of online communication.
The company expects its first-class mail to suffer a 40.5% decline from 84 billion pieces in 2009 to 50 billion in 2020. Stamped mail makes up about 43% of the USPS’s total revenue.
The opinions contained in this column are solely those of the writer.
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