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What Each Vote Cost Romney

His more than $76 million spent so far came to $18.50 a vote


It takes more than money to win the GOP presidential nomination. If it didn’t, Mitt Romney would have edged out John McCain four years ago. But a sizable campaign budget goes a long way.

Romney, who earlier today was announced the “presumptive” Republican presidential nominee by the chairman of the Republican National Committee, has already spent $18.50 per vote (or $126,000 per delegate), according to a CNNMoney report.

As the presumed nominee, the $76.6 million that Romney spent to win 4.1 million votes (607 delegates) was worth the investment. One can’t say the same for one of Romney’s opponents, Texas Representative Ron Paul.

Paul spent almost $35 million to win 1.1 million votes (72 delegates). When you do the math, that equals about $32.40 per vote ($485,500 per delegate).

Even though Paul shelled out more money per vote, Romney ended up spending more money than the Texan, Rick Santorum and Newt Gingrich combined.

Gingrich’s spending of $21 million came to about $10 for each of his 2.2 million votes, and $150,000 apiece for his 141 delegates. Santorum’s campaign spent $18.7 million, or roughly $6.50 for each of his 2.9 million votes and $71,000 each for 264 delegates.

The opinions contained in this column are solely those of the writer.

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