Box Inc, (NASDAQ:BOX) which operates an enterprise cloud platform for storage and collaboration, pulled off its IPO today. The company issued 12.5 million shares at $14 each, which was above the range of $11 to $13.
And so far in today’s trading, the BOX stock is up about 68%. But as I’ve noted at the IPOPlaybook.com, investors need to be wary of this deal.
Now there certainly some positives to the Box IPO. The CEO and co-founder of the company, Aaron Levie (who I’ve met with several times), is a great promoter of the company and has built a strong brand. This has helped to create a large customer base, which includes more than 44,000 organizations. They range from small businesses to large enterprises like Ameriprise Financial, Inc. (NYSE:AMP), Gap Inc (NYSE:GPS), and Viacom, Inc. (NASDAQ:VIAB). Read