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2 Noteworthy IPOs for This Week

Of the four set to come out, keep an eye on LegalZoom and Eloqua


While the IPO market has recovered from the Facebook (NASDAQ:FB) deal, the environment is still lackluster. This week, only four companies are on the calendar.

So which ones should perform well? One to keep an eye on is LegalZoom. The company is a top online provider of legal services, such as wills, incorporations and trademarks. Over the past decade, it has served roughly 2 million customers. In fact, LegalZoom handled about 20% of the California limited liability incorporations in 2011.

GM Continues to Make IPO News
GM Continues to Make IPO News

For the six months ended June 30, the company posted revenues of $96.5 million, up from $79 million in the same period a year ago. But it still had a loss of $760,000.

LegalZoom plans to issue 8 million shares at a range of $10 to $12. The lead underwriters include Morgan Stanley (NYSE:MS) and Bank of America (NYSE:BAC).

Another noteworthy deal is Eloqua, which is a provider of cloud-based marketing services for businesses. The system helps with things like Web page optimization, lead management and social media.

Eloqua has over 1,100 customers that range across industries like technology, financial services, entertainment, manufacturing, business services and telecommunications. For the six months ended June 30, revenues went from $31.7 million to $45 million. There was a net loss of $5.5 million, though. But this probably will not scare off investors. After all, cloud deals are attracting lots of interest.

The company plans to issue 8 million shares at a range of $10 to $12. The lead underwriters include JP Morgan (NYSE:JPM) and Deutsche Bank Securities (NYSE:DB).

Tom Taulli runs the InvestorPlace blog IPOPlaybook, a site dedicated to the hottest news and rumors about initial public offerings. He also is the author of “All About Short Selling” and “All About Commodities.” Follow him on Twitter at @ttaulli. As of this writing, he did not own a position in any of the aforementioned securities.

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