The IPO market will be busy this week, with six offerings planned. Here’s a look at the more interesting ones:
ExactTarget (NYSE:ET) operates a cloud platform that helps customers with marketing, such as with email and social media. The goal is to leverage corporate data to develop targeted campaigns. Last year, revenues increased by 55% to $207.5 million. ExactTarget has more than 4,700 customers, including Groupon (NASDAQ:GRPN), Microsoft (NASDAQ:MSFT) and Priceline (NASDAQ:PCLN).
BATS Global Markets
Founded in 2005, BATS (BZX:BATS) — or Better Alternative Trading System — already is the No. 3 stock exchange operator in the U.S. after the NYSE Euronext (NYSE:NYX) and NASDAQ OMX (NASDAQ:NDAQ). The company also has expanded into Europe, offers options and recently added the first primary listings to its BZX Exchange — a batch of exchange-traded funds.
A key to the success of BATS is its next-generation technology platform. The company constantly looks for ways to increase the speed and efficiency of the trade executions. In 2011, revenues increased by 11% to $927 million, and BATS recorded a profit of $23.5 million.
Vantiv (NYSE:VNTV) operates an integrated payment processor, such as for credit/debit cards and ecommerce payments. It boasts nine of the top 25 U.S. retailers as customers, as well 200,000 small- and midsize merchants. Vantiv makes money primarily from charging transaction fees.
In 2011, revenues came to $1.6 billion, and adjuted EBITDA was a whopping $438.8 million.
The company plans to issue 29.4 million shares at a range of $16 to $18. The underwriters include JPMorgan, Morgan Stanley and Credit Suisse.
The Other Deals
- Caesarstone Sdot-Yam (NASDAQ:CSTE): Manufactures quartz kitchen countertops.
- VIPShop Holdings Limited (NYSE:VIPS): Chinese online luxury discount retailer.
- Whiting USA Trust II (NYSE:WHZ): Owns oil/natural gas assets.
Tom Taulli runs the InvestorPlace blog IPO Playbook, a site dedicated to the hottest news and rumors about initial public offerings. He also is the author of “The Complete M&A Handbook”, “All About Short Selling” and “All About Commodities.” Follow him on Twitter at @ttaulli or reach him via email. As of this writing, he did not own a position in any of the aforementioned securities.