Hubspot (HUBS), a top provider of cloud-based marketing automation software, got off to a nice start as a public company. It priced 5 million shares at $25 each, which was above the expected range of $22 to $24. As for early first-day trading, HUBS stock is up about 25% or so.
Hubspot focuses on inbound marketing — that is, strategies to attract users through channels like websites, emails, blogs, search engines and social media. At the core of the technology is a database that captures activities throughout the customer lifecycle, from the initial lead, to closing the sale and follow-ups.
HubSpot is mostly focused on selling to small and medium-size businesses (defined as companies that have between 10 to 2,000 employees). As should be no surprise, the company uses its own inbound technology to efficiently capture these types of customers! But HubSpot also has relationships with more than 2,000 marketing agencies across the world, with a customer base of roughly 11,624. Read