One of the breakout apps for 2012 is Snapchat. It’s fairly simple, allowing users to send messages and photos, which disappear within seconds after being viewed. All in all, it has been a great way for “sexting.”
On Dec. 14, Snapchat took its app to a new level and added the ability to send videos. Yes, traffic has continued to soar, with the app is now ranked No. 3 on Apple’s (NASDAQ:AAPL) App Store.
But according to the BBC, Snapchat users should have some concerns — that is, the videos may not really be erased. It’s really about the intricacies of the iOS architecture, which has a stubborn knack for maintaining data. By using a file browser on a computer, it’s possible to locate the video.
So, just like with anything in the mobile world, it’s always best to be cautious. And if there’s something you really, really don’t want the public to see, then don’t send it!
Tom Taulli runs the InvestorPlace blog IPO Playbook, a site dedicated to the hottest news and rumors about initial public offerings. He is also the author of “How to Create the Next Facebook” and “High-Profit IPO Strategies: Finding Breakout IPOs for Investors and Traders.” Follow him on Twitter at @ttaulli. As of this writing, he did not hold a position in any of the aforementioned securities.