One of the breakout apps for 2012 is Snapchat. It’s fairly simple, allowing users to send messages and photos, which disappear within seconds after being viewed. All in all, it has been a great way for “sexting.”
On Dec. 14, Snapchat took its app to a new level and added the ability to send videos. Yes, traffic has continued to soar, with the app is now ranked No. 3 on Apple’s (NASDAQ:AAPL) App Store.
But according to the BBC, Snapchat users should have some concerns — that is, the videos may not really be erased. It’s really about the intricacies of the iOS architecture, which has a stubborn knack for maintaining data. By using a file browser on a computer, it’s possible to locate the video.
In fact, this is also possible with Facebook’s (NYSE:FB) own app, Poke, which has seen its usage plunge lately.
So, just like with anything in the mobile world, it’s always best to be cautious. And if there’s something you really, really don’t want the public to see, then don’t send it!
Tom Taulli runs the InvestorPlace blog IPO Playbook, a site dedicated to the hottest news and rumors about initial public offerings. He is also the author of “How to Create the Next Facebook” and “High-Profit IPO Strategies: Finding Breakout IPOs for Investors and Traders.” Follow him on Twitter at @ttaulli. As of this writing, he did not hold a position in any of the aforementioned securities.
A long-time follower of the IPO scene, back in 1999 Tom started one of the first sites in the space called WebIPO. It was a place where investors got research as well as access to deals for the dot-com boom. Tom also wrote the top-selling book, Investing in IPOs. In it, he covers all the aspects of analyzing an IPO, such as reading the prospectus, detecting the risk factors and understanding some of the arcane regulations. But don’t worry — if that process is too intimidating for you, thankfully Tom will do the legwork for you right here in the IPO Playbook blog.
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