The cloud is a technology that leverages Internet technologies to deliver business applications. It’s been a huge trend and has sparked major acquisitions, such as from SAP (NYSE:SAP) and Oracle (NASDAQ:ORCL).
The IPO market also is getting into the action. Jive (NASDAQ:JIVE), which developed a Facebook-like platform for the enterprise, came public late last year, and the stock price is up about 35% so far. And this week, we saw another cloud company go public: Brightcove (NASDAQ:BCOV). In today’s trading, the stock is up 33%.
Brightcove operates a system that allows for the management and distribution of videos. It boasts 3,872 clients, which include biggies like Macy’s (NYSE:M), Honda (NYSE:HMC) and Bank of America (NYSE:BAC).
However, the big opportunity for Brightcove might be its App Cloud platform. It helps companies develop mobile apps, such as for Apple‘s (NASDAQ:AAPL) iPhone and Google‘s (NASDAQ:GOOG) Android.
Tom Taulli runs the InvestorPlace blog IPO Playbook, a site dedicated to the hottest news and rumors about initial public offerings. He also is the author of “The Complete M&A Handbook”, “All About Short Selling” and “All About Commodities.” Follow him on Twitter at @ttaulli or reach him via email. As of this writing, he did not own a position in any of the aforementioned securities.
A long-time follower of the IPO scene, back in 1999 Tom started one of the first sites in the space called WebIPO. It was a place where investors got research as well as access to deals for the dot-com boom. Tom also wrote the top-selling book, Investing in IPOs. In it, he covers all the aspects of analyzing an IPO, such as reading the prospectus, detecting the risk factors and understanding some of the arcane regulations. But don’t worry — if that process is too intimidating for you, thankfully Tom will do the legwork for you right here in the IPO Playbook blog.
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