BuzzFeed appears to be next company that is planning on launching an initial public offering (IPO) in the coming months.
The online publication will reportedly go public sometime in 2018, according to a source close to the matter that unveiled the news to CNBC. The move comes following NBCUniversal’s November decision to inject $200 million into the media company to feed its growth.
The NBCUniversal investment is slated to benefit both companies due to the fact that BuzzFeed and the aforementioned media giant have an advertising partnership that will produce great dividends for both parties.
As of March 2017, BuzzFeed has 13,000 workers around the world in more than 18 offices, and its headquarters are located in the Big Apple. The company started out as a trendy site for viral pieces of news, but over time it has expanded into one of the most consumed sources of news on the web.
The site has a number of different types of articles it creates to appease an audience with a diverse set of interests, including straightforward articles, galleries, and even some pieces that consist entirely of images (so, word-less galleries).
BuzzFeed has been able to capitalize on the new face of media, which consists of interactive way of telling a story, whether it be through images, videos, or some combination of the three.