CNBC: Nobody Cares About Twitter, or Twitter IPO

News may have impact on Twitter stock itself

   

twitter bird light bgs 150x150 CNBC: Nobody Cares About Twitter, or Twitter IPOIn a commentary on its website, financial media powerhouse CNBC wrote that news stories about Twitter or Twitter IPO are some of the least popular articles on the site.

It notes that it tracks pageviews on articles via software programs such as Omniture and Chartbeat, and both log Twitter-related searches and pageviews at low numbers.

The view from CNBC: Nobody really cares about Twitter or Twitter IPO.

From CNBC:

For example, this past week Twitter set the offering range for its IPO—big news that set our CNBC newsroom a-buzzing. In the end, though, that story didn’t even bust our Top 10 for the day. Heck, even when we made it the featured story on the website, the best popularity rank it could sustain was third place, briefly. It went straight to 15th within the hour.

But when you compare the reader attention paid toFacebook (FB) and LinkedInstories on their respective “big news” days leading up to their IPOs, the argument falls flat. They hit the Top 10 every time.

A Reuters poll released recently found that 36% of people with Twitter accounts don’t use it.

Because Facebook got such a rocky start, investors now have to wonder how a social media site that generates even less interest will fare as a stock once it’s open for business.

“Facebook is have to have; Twitter is nice to have,” said Howard Anderson, founder of the Yankee Group and co-founder of Battery Venture Capital, to CNBC. He noted that some advertisers will likely be interested in it and use it for specific purposes. “But it won’t be must-see TV. It will be sometimes-watch TV.”

The revenue-driver for Twitter, of course, will be ad content — aimed at selected users in much the same way Facebook approaches this method.

But because Twitter users are further removed from what advertisers call ‘point of purchase,’ they could be even less of an impact.

The question then becomes: Are all those people skipping over stories about Twitter and a Twitter stock making an accurate prediction?


Article printed from InvestorPlace Media, http://investorplace.com/ipo-playbook/cnbc-nobody-cares-twitter-twitter-ipo/.

©2014 InvestorPlace Media, LLC

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