Zynga Goes for a Mega Cash Out

Mar 23, 2012, 12:12 pm EDT
Zynga Goes for a Mega Cash Out

Zynga (NYSE:ZNGA) has disclosed in a Securities & Exchange Commission filing the details of its planned secondary offering. And the numbers are huge.

The company’s CEO and co-founder, Mark Pincus, intends to sell 16.5 million shares, which comes to 15% of his ownership position. It could net him nearly $230 million.

But he’s not the only one selling out. For example, LinkedIn’s (NYSE:LNKD) co-founder Reid Hoffman will sell 687,000 of his Zynga shares (he’s a board member of Zynga). Read 

ExactTarget Spikes 28% on Its IPO

Mar 22, 2012, 12:05 pm EDT
ExactTarget Spikes 28% on Its IPO

ExactTarget (NYSE:ET), a cloud provider of online marketing applications, priced its IPO at $19, which was above the $17 to $18 price range. So far in today’s trading, the stock is up 28%. The underwriters included JPMorgan (NYSE:JPM), Deutsche Bank Securities (NYSE:DB) and Stifel Nicolaus Weisel.

ExactTarget operates a platform that helps companies manage their online marketing campaigns. It’s a full-blown service that focuses on channels like email, SMS, mobile and social media. “It’s not easy for companies to manage the huge growth in online and mobile content,” said Scott Dorsey, co-founder and CEO of ExactTarget, in an interview shortly after the IPO launched today.

ExactTarget also connects to many sources of data, such as popular business applications from Salesforce.com (NYSE:CRM), Microsoft (NASDAQ:MSFT), SAP (NYSE:SAP) and Adobe (NASDAQ:ADBE). This makes it easier to create personalized marketing messages, which often allow for better results. Read 

Zynga Snaps Up Hot Gaming Operator OMGPOP

Mar 21, 2012, 4:32 pm EDT
Zynga Snaps Up Hot Gaming Operator OMGPOP

Zynga (NASDAQ:ZNGA) announced that it has acquired OMGPOP, which is the developer of the red-hot social game Draw Something (it’s similar to Pictionary). The rumor is that the price tag was around $200 million.

With nearly $2 billion in the bank, Zynga has a lot of firepower for dealmaking. And it will need to be aggressive to remain the dominant player in the wild social-gaming industry.

Draw Something is certainly a great property. On Facebook, it has 22.4 million monthly users. It’s also the top-rated game on Apple’s (NASDAQ:AAPL) app store. This kind of mobile savvy is critical for Zynga, which wants to find more opportunities to move beyond the Facebook platform. Read 

Eventbrite Wants to Kill Square, Too

Mar 21, 2012, 11:51 am EDT
Eventbrite Wants to Kill Square, Too

The hot online ticketing company Eventbrite has launched a credit card reader for Apple’s (NASDAQ:AAPL) iPad and iPhone. The application allows entertainment venues to easily take payments, and Eventbrite CEO Kevin Hartz calls it a “mobile box office.”

But there’s a problem: The space is getting saturated. Just last week, eBay (NASDAQ:EBAY) announced its own card reader, and the space includes other larger rivals such as Intuit (NASDAQ:INTU) and VeriFone (NYSE:PAY).

All of this is bad news for the innovator in the market, Square. The mastermind of the company is Jack Dorsey, who is the co-founder of Twitter. Last summer, he raised a cool $100 million for the company and even got Richard Branson as an investor. Read 

Michael Kors Going Back to Investors to Raise $1.3 Billion

Mar 20, 2012, 1:39 pm EDT
Michael Kors Going Back to Investors to Raise $1.3 Billion

Since its IPO in mid-December, the shares of luxury designer Michael Kors (NYSE:KORS) have soared by 127%. The company now has a market cap of $8.6 billion, which is close to the value of prominent luxury stock Tiffany & Co. (NYSE:TIF).

The next step for Michael Kors: Get more money.

This week, the company filed the necessary papers for a secondary offering that could result in as much as $1.3 billion in new funds. Read 

Zuckerberg Doesn’t Seem to Care About the Facebook IPO

Mar 20, 2012, 1:32 pm EDT
Zuckerberg Doesn’t Seem to Care About the Facebook IPO

This week, Facebook launched the marketing phase of its IPO. And according to a Wall Street Journal report, it appears CEO Mark Zuckerberg already is bored with the process.

According to the report, Zuckerberg skipped a three-hour meeting with stock analysts and investment bankers — instead opting to work on product development. In fact, Zuckerberg might not even participate in the roadshow, which certainly would be unusual for a public offering.

It’s true that the IPO process can be distracting — especially for companies that have lots of competition. In the case of Facebook, it must deal with Internet giants like Google (NASDAQ:GOOG), as well as scrappy startups like Pinterest and Instagram. Read 

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