Last night, cloud operator Demandware (NYSE:DWRE) issued 5.5 million shares at $16 in its IPO. So far in today’s trading, the stock is at $24.50.
Demandware’s platform enables enterprises to easily launch e-commerce sites. But it offers more than website creation — the system also allows for mobile apps and even in-store kiosks. Demandware is also exploring interactive television, which could be a boon for e-commerce.
The platform is easy to customize, which is certainly attractive to customers that need to create unique online experiences. Demandware has its own coding language, and there’s even an app store to add functionality.
From 2007 to 2011, Demandware’s customer count has risen from 10 to 101. It includes Barneys New York, Burton and L’Oreal.
In fact, the average revenue per customer is now at about $450,000. And Demandware uses a “shared success” business model whereby the company gets a piece of the additional revenues generated by its customers.
It has certainly been a nice driver. From 2009 to 2011, revenues have gone from $21.4 million to $56.5 million. Last year’s net loss was also a reasonable $1.4 million.
More importantly, there should be lots of room for growth. According to Demndware’s S-1 filing, the global e-commerce market is expected to soar from $316.5 billion in 2010 to $653 billion in 2015.
Tom Taulli runs the InvestorPlace blog IPO Playbook, a site dedicated to the hottest news and rumors about initial public offerings. He also is the author of “The Complete M&A Handbook”, “All About Short Selling” and “All About Commodities.” Follow him on Twitter at @ttaulli or reach him via email. As of this writing, he did not own a position in any of the aforementioned securities.