Facebook’s (NASDAQ:FB) vice president of global market solutions, Carolyn Everson, says that the company will monetize Instagram, according to a report in BusinessInsider. She provided no timeline, though, but instead simply said it would happen “eventually.”
Facebook purchased Instagram for over $700 million back in April. At the time, the deal came under lots of criticism. Since then, Instagram has gone on to become a juggernaut, boasting over 100 million users and presenting a big opportunity to generate a nice slug of revenues.
In the meantime, many brands continue to use Instagram for their marketing campaigns. No doubt, Facebook is keeping an eye on this activity and learning from the data. All in all, it should provide an opportunity to build-out an effective monetization strategy.
Tom Taulli runs the InvestorPlace blog IPO Playbook, a site dedicated to the hottest news and rumors about initial public offerings. He is also the author of “How to Create the Next Facebook” and “High-Profit IPO Strategies: Finding Breakout IPOs for Investors and Traders.” Follow him on Twitter at @ttaulli. As of this writing, he did not hold a position in any of the aforementioned securities.