From its start in February 2004, Facebook (NASDAQ:FB) has been a magnet for traffic. And the result of more than eight years of pull? Today, Facebook reached 1 billion monthly active users.
While this is a huge achievement, Wall Street is not impressed, with the stock unchanged. All told, FB shares are off about 42% from the IPO in May.
Mark Zuckerberg has been talking up monetization lately, as seen with his recent interview at the Disrupt conference. Yet investors still want more than lip service; they want tangible results. But with the rapid move to mobile — which now accounts for 60% of traffic — it’s not going to be easy or quick. It easily could take a few quarters to get significant traction on revenue growth.
Tom Taulli runs the InvestorPlace blog IPOPlaybook, a site dedicated to the hottest news and rumors about initial public offerings. He is also the author of “How to Create the Next Facebook.” Follow him on Twitter at @ttaulli. As of this writing, he did not hold a position in any of the aforementioned securities.

A long-time follower of the IPO scene, back in 1999 Tom started one of the first sites in the space called WebIPO. It was a place where investors got research as well as access to deals for the dot-com boom. Tom also wrote the top-selling book, Investing in IPOs. In it, he covers all the aspects of analyzing an IPO, such as reading the prospectus, detecting the risk factors and understanding some of the arcane regulations. But don’t worry — if that process is too intimidating for you, thankfully Tom will do the legwork for you right here in the IPO Playbook blog.







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