Facebook Juices Its Mobile Ads

FB bets on new ad targeting strategy


Facebook (FB) has gotten lots of traction in the past year by selling install ads for mobile apps. But now the company is pushing the effort even further — with ads displayed after a user has made a download.

This new ad strategy could be another nice driver for revenues. Here’s some more detail: A company will put together a campaign on Facebook’s News Feed. If a user clicks an ad, he or she will go to Apple’s (