The app — which is focused on sophisticated photo editing for mainstream users — isn’t actually meant to be a direct competitor to Facebook’s (NASDAQ:FB) Instagram. However, because of its complexity, over time, Snapseed might start to eat into the market share of Instagram — after all, Instagram uses simple filters, which make one person’s photos look more or less similar to those of anyone else who uses the program.
Google is leveraging its own assets, such as G+, to help boost Snapseed’s visibility. The social platform, which has improved from 100 million active monthly users in September to 135 million now, is integrating the Snapseed app.
Tom Taulli runs the InvestorPlace blog IPO Playbook, a site dedicated to the hottest news and rumors about initial public offerings. He is also the author of “How to Create the Next Facebook” and “High-Profit IPO Strategies: Finding Breakout IPOs for Investors and Traders.” Follow him on Twitter at @ttaulli. As of this writing, he did not hold a position in any of the aforementioned securities.