Google (NASDAQ:GOOG) stuck its foot out further in the photo-sharing app world today when it announced it will be launching Snapseed for Android and making its Apple (NASDAQ:AAPL) iOS version free.
The app — which is focused on sophisticated photo editing for mainstream users — isn’t actually meant to be a direct competitor to Facebook’s (NASDAQ:FB) Instagram. However, because of its complexity, over time, Snapseed might start to eat into the market share of Instagram — after all, Instagram uses simple filters, which make one person’s photos look more or less similar to those of anyone else who uses the program.
Google is leveraging its own assets, such as G+, to help boost Snapseed’s visibility. The social platform, which has improved from 100 million active monthly users in September to 135 million now, is integrating the Snapseed app.
Tom Taulli runs the InvestorPlace blog IPO Playbook, a site dedicated to the hottest news and rumors about initial public offerings. He is also the author of “How to Create the Next Facebook” and “High-Profit IPO Strategies: Finding Breakout IPOs for Investors and Traders.” Follow him on Twitter at @ttaulli. As of this writing, he did not hold a position in any of the aforementioned securities.
A long-time follower of the IPO scene, back in 1999 Tom started one of the first sites in the space called WebIPO. It was a place where investors got research as well as access to deals for the dot-com boom. Tom also wrote the top-selling book, Investing in IPOs. In it, he covers all the aspects of analyzing an IPO, such as reading the prospectus, detecting the risk factors and understanding some of the arcane regulations. But don’t worry — if that process is too intimidating for you, thankfully Tom will do the legwork for you right here in the IPO Playbook blog.
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