Marin Software, which operates a cloud-based ad platform, has filed to go public.
Marin’s technology helps customers lower the cost and improve the revenue generation of online ad campaigns. At its core is a Big Data system that churns through huge amounts of information. Marin also has connections with Baidu (NASDAQ:BIDU), Microsoft’s (NASDAQ:MSFT) Bing, Facebook (NASDAQ:FB), Google (NASDAQ:GOOG) and Yahoo (NASDAQ:YHOO).
For the first nine months of 2012, Marin’s revenues went from $24.7 million to $42.5 million. But during this time, the company sustained a loss of $19.3 million.
Since its founding in 2006, Marin has raised close to $80 million. Investors include Benchmark Capital, DAG Ventures, Temasek Capital, Focus Ventures and Crosslink Ventures.
The IPO’s lead underwriters include Goldman Sachs (NYSE:GS), Deutsche Bank (NYSE:DB), UBS (NYSE:UBS), Stifel and Wells Fargo (NYSE:WFC). The terms of the deal have not been set.
Tom Taulli runs the InvestorPlace blog IPO Playbook, a site dedicated to the hottest news and rumors about initial public offerings. He is also the author of “How to Create the Next Facebook” and “High-Profit IPO Strategies: Finding Breakout IPOs for Investors and Traders.” Follow him on Twitter at @ttaulli. As of this writing, he did not hold a position in any of the aforementioned securities.
A long-time follower of the IPO scene, back in 1999 Tom started one of the first sites in the space called WebIPO. It was a place where investors got research as well as access to deals for the dot-com boom. Tom also wrote the top-selling book, Investing in IPOs. In it, he covers all the aspects of analyzing an IPO, such as reading the prospectus, detecting the risk factors and understanding some of the arcane regulations. But don’t worry — if that process is too intimidating for you, thankfully Tom will do the legwork for you right here in the IPO Playbook blog.
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