Marin Software Files for $75 Million IPO

The company is a cloud player in online ad management

   

Marin Software, which operates a cloud-based ad platform, has filed to go public.

Marin’s technology helps customers lower the cost and improve the revenue generation of online ad campaigns. At its core is a Big Data system that churns through huge amounts of information. Marin also has connections with Baidu (NASDAQ:BIDU), Microsoft’s (NASDAQ:MSFT) Bing, Facebook (NASDAQ:FB), Google (NASDAQ:GOOG) and Yahoo (NASDAQ:YHOO).

For the first nine months of 2012, Marin’s revenues went from $24.7 million to $42.5 million.  But during this time, the company sustained a loss of $19.3 million.

Since its founding in 2006, Marin has raised close to $80 million. Investors include Benchmark Capital, DAG Ventures, Temasek Capital, Focus Ventures and Crosslink Ventures.

The IPO’s lead underwriters include Goldman Sachs (NYSE:GS), Deutsche Bank (NYSE:DB), UBS (NYSE:UBS), Stifel and Wells Fargo (NYSE:WFC). The terms of the deal have not been set.

Tom Taulli runs the InvestorPlace blog IPO Playbook, a site dedicated to the hottest news and rumors about initial public offerings. He is also the author of “How to Create the Next Facebook” and “High-Profit IPO Strategies: Finding Breakout IPOs for Investors and Traders.” Follow him on Twitter at @ttaulli. As of this writing, he did not hold a position in any of the aforementioned securities.


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