Marin Software, which operates a cloud-based ad platform, has filed to go public.
Marin’s technology helps customers lower the cost and improve the revenue generation of online ad campaigns. At its core is a Big Data system that churns through huge amounts of information. Marin also has connections with Baidu (NASDAQ:BIDU), Microsoft’s (NASDAQ:MSFT) Bing, Facebook (NASDAQ:FB), Google (NASDAQ:GOOG) and Yahoo (NASDAQ:YHOO).
For the first nine months of 2012, Marin’s revenues went from $24.7 million to $42.5 million. But during this time, the company sustained a loss of $19.3 million.
Since its founding in 2006, Marin has raised close to $80 million. Investors include Benchmark Capital, DAG Ventures, Temasek Capital, Focus Ventures and Crosslink Ventures.
Tom Taulli runs the InvestorPlace blog IPO Playbook, a site dedicated to the hottest news and rumors about initial public offerings. He is also the author of “How to Create the Next Facebook” and “High-Profit IPO Strategies: Finding Breakout IPOs for Investors and Traders.” Follow him on Twitter at @ttaulli. As of this writing, he did not hold a position in any of the aforementioned securities.