GoPro, the developer of the popular HD action-sports camera, plans to issue 17.8 million shares at a range of $21-$24. Assuming the deal gets done at the mid-point, the company will sport a valuation of about $3.4 billion.
So what should investors expect? Is this a deal to buy or avoid? To get a better sense, let’s take a look at the background of the GoPro IPO.
Back in 2002, while surfing in Australia, Nick Woodman wanted to take photos and videos while on his board. But with existing cameras, it was just too expensive and complicated. He saw this as a huge opportunity and wasted little time in building GoPro cameras. Read