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Can Snap Inc (SNAP) Stock Be Saved?

Snap CEO Evan Spiegel needs to take control of the situation -- and fast

     

IPOs have many advantages. Just some include: much more exposure; a windfall of cash; the stock can be used as currency for acquisitions; and employees will have an opportunity to get liquidity.

SNAP Stock: Can Snap Inc (SNAP) Stock Be Saved?
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But of course, there are notable risks as well. And we are seeing this with Snap Inc (NYSE:SNAP).

It seems that the shares are in free-fall. Since hitting a high of nearly $30 in early March, SNAP stock is now at a lowly $12.65. During this period, the company has lost about $16 billion of market cap. This is actually more than the value of Twitter Inc (NYSE:TWTR)!

Now, there are some factors that are really short-term in nature — and probably should not be too concerning for investors in SNAP stock. One is the lock-up expiration. Granted, 1.2 billion of SNAP stock will be available for sale during the next couple weeks.

Yet there are some things to keep in mind. Heavy amounts of SNAP stock are concentrated in the hands of VCs and executives. For the most part, they have various restrictions on the amount they can sell. Besides, it never looks good when insiders engage in wholesale dumping of the company’s stock.

Another factor has been the heavy short-selling. Actually, this is quite normal for an IPO, since the valuations can get stretched. But it will probably not be long until short sellers begin to unwind their positions — which will provide a nice source of demand (note that a short position is covered when it is bought back).

And besides, with all the negative sentiment right now, it seems reasonable that there should be a bounce back. Perhaps this may come when the company reports its earnings on Thursday.

But again, all this is about trading for quick gains. Yet when it comes to taking a long-term approach, there should be quite a bit of caution.

The history of digital consumer platforms can be brutal. We’ve seen the flameouts, like MySpace. But there have also been those companies that have suffered prolonged declines, such as TWTR, Groupon Inc (NASDAQ:GRPN) and Zynga Inc (NASDAQ:ZNGA). The fact is that digital habits can be fickle.

But as for Snap, the company must deal with the enormous challenge of fighting Facebook Inc (NASDAQ:FB). It’s almost an unfair matchup. Hey, FB has essentially been knocking off features of Snapchap and leveraging this with its Instagram property.

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Article printed from InvestorPlace Media, http://investorplace.com/ipo-playbook/snap-inc-snap-stock-can-ipo-saved/.

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